Besides being a good storyteller, Gladwell discusses the likelihood of a doctor getting sued for medical malpractice. He gives the example of you, the reader, working for a medical malpractice insurance company. You're given two choices to decide how prone a doctor is to committing medical malpractice: 1) Do you examine the doctor's training and previous records to see how many errors they've made over the last few years? Or 2) Listen in on a brief conversation between the doctor and a patient?
According to Gladwell, listening in on the doctor/client interaction is much more predictive than where the doctor went to school and how error prone he/she is:
Analyzes of malpractice lawsuits show that there are highly skilled doctors who get sued a lot and doctors who make losts of mistakes and never get sued. At the same time, the overwhelming number of people who suffer an injury due to the negligence of a doctor never file a malpractice suit at all. In other words, patients don't file lawsuits because they've been harmed by shoddy medical care. Patients file lawsuits because they've been harmed by shoddy medical care and something else happens to them.Gladwell states that the something else is the human interaction element. How was the patient treated on a personal level? In other words, people don't sue doctors they like.
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